Why Is Pixel-Advertising So Popular?
I think pixel-advertising really caught on because it was a new, interesting and innovative method of advertising. Although in general it doesn't create targeted traffic at all, it is a far more interesting method of advertising. Which would you rather? A large number of banners/text links or a grid full of interesting pictures?The reason why this form of advertising doesn't generate any targeted traffic is due to the fact that the site has no theme. There will be gardening equipment ads next to gambling ads etc... The visitors usually click on the adverts out of pure curiousity and then leave as soon as they find out what the link was about.
Also the images used for the adverts usually bear no relation to the theme of the site it links to. Just take a look at the "MillionDollarHomepage" for an example (the link can be found to the right). This also contributes to the lack of targeted traffic.
posted by H.Hashi : (Darkhodge on DP) @ 8:25 PM
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